With so many website visitors using different devices it’s essential that we can bring together insight and behaviour of contacts whatever device they are using.
More than 40% of online adults sometimes begin an activity on one device and finish on another. This number increases with the amount of devices one owns: 53% of people who own two devices switch between them to complete tasks or activities, and 77% of people who have three devices do the same.
Source: “Multi-Device Usage Study,” by GfK Nov – Dec 2013 (study commissioned by Facebook). Survey of 2,018 UK online adults and 2,004 US online adults.
Merging contacts requires a common key between the each device, in the first version of Populo this can only be determined if a user is logged into a Contensis powered website. It’s likely this will be extended to also use email address in the future.
Where a contact is logged in to a website from different devices we merge together any captured logs and recalculate any values where necessary.
This enhances what we know about a contact and provides a richer understanding to be used in personalisation.
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