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ZenHub houses documentation to support you if you’re using Contensis Classic. Contensis Classic includes our WYSIWYG and templating features. If you’re working with a newer version of Contensis, is your go-to place to find anything Contensis-related when building with content types.

Merge contacts

With so many website visitors using different devices it’s essential that we can bring together insight and behaviour of contacts whatever device they are using.

More than 40% of online adults sometimes begin an activity on one device and finish on another. This number increases with the amount of devices one owns: 53% of people who own two devices switch between them to complete tasks or activities, and 77% of people who have three devices do the same.

Source: “Multi-Device Usage Study,” by GfK Nov – Dec 2013 (study commissioned by Facebook). Survey of 2,018 UK online adults and 2,004 US online adults.

Merging contacts requires a common key between the each device, in the first version of Populo this can only be determined if a user is logged into a Contensis powered website. It’s likely this will be extended to also use email address in the future.

Where a contact is logged in to a website from different devices we merge together any captured logs and recalculate any values where necessary.

This enhances what we know about a contact and provides a richer understanding to be used in personalisation.